Lingua Tech to localize cosmetic and beauty product lines for YSL Beaute in Asia
01 March 2005
Singapore - March 1, 2005 - YSL Beaute, one of the world’s leading cosmetics and personal care brands has selected Lingua Tech (LT), specialists in localization solutions and multiple language translation, to translate its new and established product lines for Asian markets for 2005-2006.
YSL Beaute’s exclusive lines of beauty and skincare products require careful and extensive localization to reach out to the various markets in Asia. The task incorporates translation of 8 languages for countries including China, Taiwan, Hong Kong, Japan, Indonesia, Malaysia, Korea and Thailand. These countries represent over 70% of the regional cosmetics market.
LT was selected because of its ability to manage multiple languages while utilizing qualified native translators with relevant subject experience, coordinating with various language professionals in the region to provide YSL Beaute with a one-stop localization solution. Coordination and review of translated materials with YSL regional offices will be managed entirely by a dedicated project team from LT.
In addition to language and graphic localization, LT will also provide design consultancy for YSL Beaute’s skincare programs for its fall and winter collections for Asia.
About YSL Beauté
YSL Beauté is a major player in the luxury cosmetics market. Multibrands, it develops and enhances each of its portfolio brands by leveraging their specific characteristics and offering products at the cutting edge of quality, creativity and technology. International, it reinforces its main products, brands and markets in order to develop new growth areas. Flexible, it is capable of quickly responding to market changes. The company constantly strives to be cost-competitive in order to focus on productive investments. For more information, visit: www.ysl.com
About Lingua Tech Singapore
Established in 1996, Lingua Tech is one of the pioneers in translation/localization in Singapore. Today, it is the leading language service company and is one of the most successful ones in Singapore. The company offers turn-key localization solutions to both local and foreign government agencies, Fortune 500 companies as well as high-growth SMEs in the region and worldwide. For more information, please visit: http://www.linguasg.com
